In addition, the company recently celebrated the opening of its first franchise store in the Paros Island. According to the company’s strategic plan, Pet City will reach 200 stores until 2027 in Greece and will also expand in the Balkans. The company’s footprint is currently focused on the Attica region with a rapidly growing presence in other key urban centres in Greece. Pet City operates a network of 90 stores, which is over 7x bigger than that of the next largest specialist competitor in Greece. Today, Pet City holds over 30% share of the non-supermarket pet market and generated approximately €5 2 million in sales in 2021 and estimates to reach €60 million in 2022.
From that day on, Pet City has managed to become and remain the leading specialty retailer of products and services for pets, across all aspects and stages of their lives. In 1996, the company expanded its business into retail, with its first retail store in Paiania, Athens, Greece. From 1988 to 1995 the company operated as importer, wholesaler and distributor of pet products to more than 1,500 pet shops in Greece.
Pet City was founded in 1988 as a family-owned wholesale business. In addition, BC Partners used to be the owners of Antelliq, a global leader in animal intelligence, which they sold to Merck in 2019. Notably, aside from Pet City, BC Partners are also the current majority shareholders of PetSmart (largest brick-and-mortar specialist pet retailer in North America with over 1,650 stores), Chewy (largest online specialist pet retailer in North America) and VetPartners (one of the largest and fastest growing operators of veterinary practices in Europe). Our majority shareholders, BC Partners, are one of the largest and most experienced private equity groups in Europe, with funds under management in excess of € 34 billion and a significant investment track record in the pet and the broader animal health space.
Pet City Group (“Pet City”) is the clear leader in the specialist pet care retail market in Greece with over 90 stores, 3 e-commerce shops, over 3, 5 million customers, over 17 thousand unique products and over 800 employees.
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